Photos: Photo by Juho Eskelä (CC BY-SA 3.0), via Wikimedia Commons · Photo by Alex Peters (CC BY-SA 3.0), via Wikimedia Commons · Photo by Alex Peters/ape10 (CC BY-SA 3.0), via Wikimedia Commons · Photo by Pinback66, retouched by Lämpel (CC BY-SA 3.0), via Wikimedia Commons · Photo via Wikimedia Commons (CC BY-SA 3.0)
The TAG Group acquired Heuer in 1985 and renamed it TAG Heuer; the manufacture and brand HQ remain in La Chaux-de-Fonds, where Heuer consolidated its operations in the 20th century.
TAG Group acquired Heuer in 1985 and renamed the company TAG Heuer. The modern brand carries the Heuer racing-chronograph heritage. Carrera, Monaco, Autavia, forward, alongside contemporary lines (Aquaracer, Connected) the original Heuer never made. The Heuer 02 in-house chronograph caliber (2016) is the brand’s most-significant modern movement; the trade still distinguishes vintage Heuer (pre-1985, collected as period pieces) from contemporary TAG Heuer (current catalog), and the catalog represents them as separate brands accordingly.
enthusiastmodernTAG Heuer Calibre 5 (TH20-00) -- Sellita SW200-1 base, TAG-finished, 28,800bph, 38h PR, 26j; used in Carrera Date and Formula 1; TAG entry-level automatic41mm2015–presenteditorial
enthusiastmodernTAG Heuer Calibre 5 (TH20-00) -- Sellita SW200-1 base, TAG-finished, 28,800bph, 38h PR, 26j; used in Carrera Date and Formula 1; TAG entry-level automatic43mm2020–presenteditorial
