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Photos: Photo by Clyde94 (CC BY-SA 4.0), via Wikimedia Commons

Piaget

Founded1874OriginLa Cote-aux-Fees, SwitzerlandCatalog refs10Families3

Brand history

Founded 1874 by Georges-Edouard Piaget in La Cote-aux-Fees (Neuchatel Jura) as a movement supplier to established houses. The family brand launched under its own name in 1943 and began setting ultra-thin records in 1957 with the 2 mm-thick hand-wound caliber 9P. Today Piaget operates a second facility in Plan-les-Ouates (Geneva) for high jewellery and precious-metal production, but the La Cote-aux-Fees manufacture remains the movement heart, producing all calibers including the record-setting 1200P (2.35 mm automatic) and the 900P (hand-wind, 2 mm). Piaget is part of Richemont Group.

Founded 1874 in La Côte-aux-Fées, Vallée de Joux, by Georges-Edouard Piaget as an ébauche (movement-blank) supplier to other brands. The brand pivoted to selling finished watches under its own name in 1943. Piaget achieved its modern identity through ultra-thin mechanical movements: the caliber 9P (1957) at 2mm thick was the world's thinnest mechanical movement at the time; the 12P automatic (1960) at 2.3mm was the world's thinnest automatic. The Altiplano line of ultra-thin dress watches carries this DNA and holds multiple world records for thin-watch specifications. Piaget became part of Richemont in 1988. The Polo (sport-dress) and Limelight Gala (high-jewelry) complete the modern catalog alongside the Altiplano. The buyer's note: Piaget's ultra-thin engineering is genuine and technically demanding, achieving 2mm case-height watches requires in-house integration of case and movement that most brands cannot execute.

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