L&JR Step One Chrono

~$1,728 · 1 CHF = 1.234 USD (2026-07-22)

Year

2018

Category

Challenge

Reference

S1503

Case

ø 45 mm · Acier

Material

Steel

Dial

Black

Movement

Quartz

Water resistance

50 m

Price tier

Under $2K

Country

🇨🇭 Switzerland

A new watchmaking paradigm Three men, passionate about watches and experts in design, entrepreneurship, and the watchmaking industry. A single vision: to create sophisticated and affordable timekeepers. A new adventure: L&JR The result of bold ideas, long discussions, and intense collaboration, L&JR is a resolutely modern brand driven by its founders' shared desire to adopt a new approach to Swiss watchmaking. Designed for today's world. A world where watches don't just tell time, but say a lot about their owners' style and attitude. A world that evolves at a breakneck pace yet still holds a deep respect for