GUCCI Gucci Play

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~$3,085 · 1 CHF = 1.234 USD (2026-07-22)

Year: 2026
Category: Challenge
Reference: YA151542
Case: ø 28 mm · Acier inoxydable plaqué or jaune
Material: Two-tone
Dial: White
Movement: Quartz
Water resistance: 50 m
Price tier: $2K–$5K
Country: 🇨🇭 Switzerland

First introduced in the mid-1980s, the Gucci Play watch embodied the spirit of a decade marked by individuality and freedom of style. Its distinctive design, featuring interchangeable bezels

Similar watches in the GPHG field

Catalog alternatives from the GPHG field — not the wider market yet.

Timeless Swiss WatchHMS 003 (2023)~$1,789Also a two-tone dress watch — about $1,296 less
LonginesRecord (2018)~$6,441Also a two-tone dress watch, Under 34mm — about $3,356 more
ChopardHappy Sport (2019)~$8,798Also a two-tone dress watch, Under 34mm — about $5,713 more
LonginesLa Grande Classique de Longines (2019)~$1,172Also a dress watch, Under 34mm — about $1,913 less
BEAUBLEUFigura (2025)~$976Also from the same Challenge category, Under 34mm — about $2,109 less
Ming17.06 Copper (2019)~$1,543Also a round case — about $1,543 less

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