Co-founded 2014 in Kuala Lumpur by Ming Thein, a professional photographer and collector; the first reference (the 17.01) launched in 2017. Thein's photographic eye for proportion and negative space drives the design language, applied to Swiss ETA/Sellita base movements finished and cased well above their stock grade. The only Malaysia-based brand currently in the catalog.
enthusiastmodernETA 2824-2 Elabore -- automatic, 28,800bph, 38h PR, 25j; regulated and cased by Ming; applied indices; distinctive integrated bracelet; movement finished to standard above the Elabore grade39mm2017–2019
enthusiastmodernETA 2893-2 -- automatic GMT, 28,800bph, 42h PR, 21j; home and local time via inner 24h ring and color-differentiated GMT hand; improved case from 17.0139mm2019–2021
enthusiastmodernETA 2824-2 -- automatic, 28,800bph, 38h PR; slimmer dress variant; 36mm case with matched bracelet; dial language shared with the 17-series but scaled for smaller wrists36mm2018–2020